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Every successful agent knows how important trust is in building and maintaining relationships that will sustain your career.

Trust can be the difference between brand obscurity and standing out from your competition when it comes to your social media marketing effort, so it’s vital that you take time to inspire loyalty with your digital presence.

From implementing personal storytelling to providing followers with unique experiences, here are a few strategies that will position you as a trustworthy real estate professional online.

NAR PULSE—Watch what happens when first-time buyers, guided by the expertise of a REALTOR®, search for their dream home in First-Time Buyer, streaming Dec. 25 on Hulu. Catch up on season one today and share with your agents!